Brian Bailey Preface to the Revised Edition

Corporate Weblogs

In the midst of an interesting post on Apple and Microsoft bloggers, I came across a great comment on corporate weblogs.

I personally think that every official corporate weblog I’ve ever seen (from Microsoft’s Channel 9 to the Google Blog) has come across as rather contrived and trendy. As The Corporation reminds us, corporations may be considered “persons” under the law, but it can be a bit grating watching them try to act the part.