Brian Bailey Preface to the Revised Edition

How to Build a Better E-Newsletter

BeTuitive is an email marketing company. They smartly have a corporate blog where they share marketing insights, such as this terrific post, Lessons for Succeeding with Enewsletters. This article makes a convincing case that for an enewsletter to be successful, you have to offer truly valuable content. Product updates and marketing alone will not encourage subscribers to share your email (or blog) with friends and co-workers or drive traffic to your site.