Brian Bailey Preface to the Revised Edition

How to Market a Candidate

New York Times article [free registration required] on how the Bush campaign used marketing data on likely voters to target audiences as never before. Once Republicans found data that Democrats are 15% more likely to watch television, they began directing money to new fronts in the ad war, including health clubs.

The article has many pieces of interesting information, including this tidbit:

The channels with the highest proportion of Democrats were Court TV and the Game Show Network; for Republicans, Speedvision and the Golf Channel.

Well worth reading.