Brian Bailey Preface to the Revised Edition

I Wanna Be Just Like You

Newsweek on the A-List bloggers and what it takes to get there. Doc Searls steals the show:

If you're into blogs to make money, you're into it for the wrong reasons," says Searls. "Do you ask your back porch what its business plan is?

Doc elaborates and provides additional insights on his blog.

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