Brian Bailey Preface to the Revised Edition

New on Facebook

NYT: Facebook Unveils Targeted Advertising Program

Facebook will rely on information in users' profiles and on friends' online activity to determine what ads might appeal to users.

Why Google Launched Open Social by Dave Winer

They [Google] were scared because Facebook has a better advertising story than Google does. They are getting ready to offer some very premium web real estate that (pay attention now) Google can't compete with.

Facebook post on the new ad platform: Well-done walkthrough of the new features. Facebook Pages will allow companies, organizations, and the famous to create standalone profiles that people can then join or support. I wonder if this is what presidential candidates on Facebook will drift towards instead of the current solution.