Brian Bailey Preface to the Revised Edition

Skim or 2 Precent, Sir?

As every person who loved Seinfeld knows, cereal is not just for breakfast anymore. In my opinion, cereal is the world's perfect food. Well, at last, the idea has come to fruition in the form of, prepare yourself, cereal cafes!

Prepare yourself for a Cereality in your area as, like so many brick and mortar start-ups, they hope to be as common as Starbucks.

The New York Times writes about the cafes and the way in which cereal is dominating college campuses.