Brian Bailey Preface to the Revised Edition

The Times They Are (no longer) A-Charging

In case you missed the news last week, the New York Times has ended its Times Select paid service, meaning that the entire paper is now available online for free! Previously, the editorial page and op-ed columnists were only available through a monthly fee. The company decided that they could generate more traffic (i.e. ad revenue) by unlocking their content and allowing bloggers to drive people to the site.

The best news is that some of the most provocative writers around are now just a click away, including Thomas Friedman, David Brooks, and the endlessly interesting and clever Maureen Dowd. There is speculation that the Wall Street Journal, soon to be part of Rupert Murdock's empire, may eventually take a similar step. If people can't link to your content, and Google can't find it, you definitely risk being left out of the online conversation.