Brian Bailey Preface to the Revised Edition

Word of Mouth

Two great examples of how word of mouth is changing promotion and marketing.

First, Amazon's Jeff Bezos in Wired Magazine:

Yes, more and more money will go into making a great customer experience, and less will go into shouting about the service. Word of mouth is becoming more powerful. If you offer a great service, people find out.

Second, Jason Fried on 37Signals' recent launch of Ta-Da Lists, a clever, free, online list manager that is also sharable.

In just the first 24 hours of operation, and just through blog word-of-mouth (and subsequent real word of mouth), over 2500 people have signed up for Ta-da List accounts. We haven’t even sent out a note to our few-thousand strong mailing list. 2500 accounts started from a single blog post on SvN.

How can you get people talking about your organization?